Employers are looking to consolidate the number of
vendors they have to manage and budgets are tight
BUT
Employees are looking for more choice and flexibility in
the benefits and solutions offered by their employers
Broad in their offering. Focus is important and your unique approach is key but it must appeal to a
wide range of employees.
Have a demonstrated ROI. You must have a clear path to improving outcomes and the return on investment with research backing up your claims. Are you reducing employees’ reliance on medications and doctors’ visits, ie. reversing disease and improving health?
Maintain engagement. Beyond a structured and compelling implementation, you must demonstrate ongoing activity through support, education, feedback, and progress measurement.
Scaleable. So many employers nowadays have employees across the country and around the world.
Emma’s flagship course aimed at Health Solution start-ups includes 36 lessons and over 5 hours of video content in a self-paced online format. It covers:
The complexities of the corporate benefits market
How the current realities provide roadblocks for new health solutions
How to differentiate yourself in the vast ecosystem of vendors
How to develop and execute a winning sales strategy
It includes online discussion forums with other students, downloadable slides and other documents, interactive quizzes to test your understanding, and a free one-hour session with Emma once you complete the course.
Visit the Course page on the Learning Center for more details.
